Digital Marketing Lessons for Small Businesses
The Aycock Marketing Blog
From social advertising to conversion optimization, to marketing automation, Aycock Marketing’s blog provides valuable guides to help businesses thrive online.!
55 Restaurant Marketing Ideas – How to Promote Your Restaurant
In this article, we will list out 55 of the best restaurant marketing ideas in 2020. Some of them are things you can do within your restaurant, some you can do online, and some you can do in person at events. If you need any help executing any of these restaurant...
The Importance of A/B Testing for Small Businesses
A/B testing is a marketing technique to compare two versions of a web page or marketing campaign to determine which one performs better. By showing one version to a randomly selected group of users and the other version to another randomly selected group, small...
How to Run an A/B Test on Your Website
A/B Testing for Small Business Beginners: A Simple Guide to Optimizing Your Website At Aycock Marketing, we understand the importance of testing and optimizing website elements in order to increase conversion rate and drive sales. A/B testing is one of the most...
How to Increase Conversion Rate
Conversion Rate 101: Strategies for Small Business Success Conversion rate optimization (CRO) is vital to any small business's digital marketing strategy. After all, what's the point of driving traffic to your website if it needs to convert into paying customers? In...
The Benefits of a Retainer Marketing Service for Small Business Websites
What is a Retainer Marketing Service? A retainer marketing service is a type of marketing service that is provided to a client on a consistent, ongoing basis. It is typically paid for through a retainer fee, which is a recurring payment made by the client to the...
7 Highly-Effective Conversion Optimization Hacks
Conversion rate optimization (CRO) is the technique of improving the rate at which visitors to a website convert into customers. It is a critical part of any business's marketing strategy, as it can significantly impact revenue. CRO can be achieved through a variety...
Billboards vs Social Media – Which is Better for Local Businesses?
Which is better? Billboards or Social Media? In this article, we'll talk specifically about how billboards compared to Facebook Advertising. Targeting & Audiences with Billboards & Social Media Billboards: You're limited to targeting the people that drive by...
How to Prioritize What to Test on Your Website
You can consider many factors when deciding what to test on your website. If you're wondering what to A/B test on your website, here are a few tips to help you prioritize: Identify your business goals: The first step in prioritizing what to test is to identify your...
CRO vs UX Design: What’s the Difference?
CRO (Conversion Rate Optimization) and UX design (User Experience Design) are two related but distinct fields that focus on improving the effectiveness of websites and online experiences. CRO On the other hand, CRO is a data-driven optimization process that focuses on...