Why Conversion Optimization is Important for Small Businesses
Convert Better, Be More Profitable As a small business owner, you are constantly striving to grow and expand your business. One way to achieve this goal is through conversion optimization. In this blog post, we’ll discuss what conversion optimization is, the...
The Importance of A/B Testing for Small Businesses
A/B testing is a marketing technique to compare two versions of a web page or marketing campaign to determine which one performs better. By showing one version to a randomly selected group of users and the other version to another randomly selected group, small...
How to Run an A/B Test on Your Website
A/B Testing for Small Business Beginners: A Simple Guide to Optimizing Your Website At Aycock Marketing, we understand the importance of testing and optimizing website elements in order to increase conversion rate and drive sales. A/B testing is one of the most...
How to Increase Conversion Rate
Conversion Rate 101: Strategies for Small Business Success Conversion rate optimization (CRO) is vital to any small business’s digital marketing strategy. After all, what’s the point of driving traffic to your website if it needs to convert into paying...