You can consider many factors when deciding what to test on your website. If you’re wondering what to A/B test on your website, here are a few tips to help you prioritize:
- Identify your business goals: The first step in prioritizing what to test is to identify your business goals. What is your goal for your website? Are you trying to drive more sales, increase leads, or improve customer satisfaction? By identifying your business goals, you can focus on testing elements most likely to help you achieve these goals.
- Analyze your website data: Next, you’ll want to analyze your website data to identify any areas of opportunity. Look at metrics such as sessions, conversion rates, bounce rates, and engagement to identify areas where you may be losing visitors or where there is room for improvement. A great place to start are pages that get most of your traffic. These will have the biggest impact.
- Identify areas of friction: Friction points on your website can prevent visitors from converting or engaging with your business. Look for areas of your website where visitors may be experiencing friction, such as a long or complicated checkout process, and prioritize these areas for testing.
- Test high-impact elements: After identifying your business goals, analyzing your website data, and identifying areas of friction, you’ll want to focus on testing high-impact elements. These elements are likely to significantly impact your business goals, such as your homepage or checkout process.
- Test one element at a time: When running a test, it’s important to test one feature at a time to ensure that any changes you see in your results can be attributed to the element you are testing. This will help you clearly understand what’s driving changes in your results.
- Test What’s Above the Fold: You probably have many ideas you’d like to test. However, most people don’t scroll very far on web pages, so the area you see as soon as you load the page is the most crucial. Ever visitor will see it, and it’s prime real estate. You should always prioritize testing things above the fold when at all possible.
- Consider your resources: The amount of development time a change can take to implement should be factored in when choosing to test something. If it’s a 10-hour project, there may be a smaller project that could have a similar impact you may want to prioritize.
By following these steps, you can prioritize what to test on your website and focus on testing elements that are most likely to drive positive results for your business.
