Ever since Spotify opened up its advertising platform to brands and music artists, our clients have asked us “How do you write a Spotify ad script?”. Much like radio scripts, there are best practices for writing the 30-second script that you’ll need to follow. Let’s go over the basics.
RELATED ARTICLE: How to Run a Spotify Advertising Campaign
Brainstorm Session
Try writing down all your thoughts and ideas in list form. Carefully group ideas together into categories. This will help you figure out exactly what you’re trying to accomplish with your Spotify Ad script and will help you clarify your messaging. The more clear your message, the more likely the listeners will be to interact with your ad and remember it. For starters, think about the ‘who, what when, where and why’ of your ad.
How Much Time Will You Spend?
Decide on how much time you’ll spend writing your script. If you’ve never done it before, you probably don’t know how to figure this out. Make an educated guess. Once you have that… we recommend tripling it so you can make sure to allow enough time for thinking it out, writing it out, editing it, getting someone to proofread it, and/or re-writing it.
Our SCORAC Framework
Use the SCORAC Framework to craft your message for your Spotify Ad Script.
- S – Situation: Identify the current situation or problem that your target audience is facing.
- C – Challenge: Highlight the challenges or pain points your target audience is experiencing.
- O – Outcome: Show how your product or service can help achieve a positive outcome or result.
- R – Response: Make an offer and include a call-to-action.
- A – Action: Provide a clear and compelling reason to take action.
- C – Conclusion: End with a strong conclusion.
If you want a head start, give this script template a try:
“Attention [target audience]! Are you struggling with [situation/challenge]? [Your company/product] can help you achieve [outcome/result], so you can [benefit]. With [your company/product], you can [unique selling proposition]. Don’t miss out on [offer] – [call-to-action]. [Strong conclusion].”
Consider The Story
As Donald Millers “Building a Storybrand” book and methods state, consider focusing on the story of the listener. The listener of the ad is a character in a story. Invite them into a story where they are the hero, not your brand or your music. How will you help them? What will they miss out on if they don’t work with you/listen to your tastefully written music?
Take a Break
If you get stuck in a rut and you’re really struggling on coming up with something, take a break and let your brain rest. Take a walk or jog and give your mind a rest on writing your Spotify script. This will help promote creativity (according to actual science!), and will help your brain regain some of the calories it needs to hammer out more brainstorming and writing.
RELATED ARTICLE: How to Run a Spotify Advertising Campaign
Determine a Purpose & Goal
If you want to run your own Spotify ad, you have a reason. You want people to learn more about your music or your brand. Or maybe you want more digital music or merch sales. Whatever it is, choose ONE and stick to it. The more you make your 30 seconds of fame about, the more confusing it will be to listeners. Stick to only one goal, and your chances of success will be much higher. Don’t mention merch if you want to sell your music. Don’t mention your daily dine-in specials if you’re trying to ultimately get more delivery & takeout orders.
Hire a Professional Writer
When it comes down to making your 30-second commercial stand out on Spotify, sometimes you’ll find out you’re just not good at writing your Spotify ad script. That’s okay. Aycock Marketing specializes in helping music artists and businesses get more fans and increase revenue using smart & proactive internet marketing. Our writers can have a script written for you within 7 days. If you need help, reach out to us by sending us an email to [email protected].
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Zander Aycock
Digital Marketer & Web Designer for Restaurants
Zander Aycock is a local marketer that is truly passionate about helping other local businesses. He has spent most of his time working with eCommerce websites and marketing them using Facebook, Instagram and Google with both paid and organic strategies. After gaining several years of professional experience, he decided to pivot and help some of the local businesses he frequents and loves. Since then, restaurants & other small businesses have had successful launches, grown their revenue and customer base, improved their customer's experiences, and got people back to their shops a second and third time.
