Digital Marketing Lessons for Small Businesses

Are you trying to find out how to increase restaurant sales? Whether you're a restaurant owner, manager, or a marketing person... there are 3 foundational ways to increase your restaurant's sales that need to be addressed.  For each of these points, we'll try to give...

Pricing and repricing your menu items for your restaurant can be hard work. Before you go and increase or decrease your prices, make sure you consider these 7 vital points: 1 - Food Costs As a rule of thumb, most restaurants should try and keep their food cost around...

Restaurant Owners in Rock Hill don't often take the spotlight. They're usually busy in the kitchen, managing employees, and spending time with their customers and families. Zander at Aycock Marketing has set out to find and interview restaurant owners local to York...

Restaurants that use coupons and vouchers experience much higher rates of success. Let's face it... people love a good deal. And when the food is good too, you can guarantee they'll be back. My wife and I always figure out what coupons we have first before going out...

Chances are you've either contacted (or have been contacted by) DoorDash, GrubHub, or Uber Eats if you own a restaurant. They're great third-party restaurant delivery services that allow you to easily get food delivered to your customers so they never have to leave...

After playing in a professional bar band for 4 years, I learned some things... you know... learned things past how to take shots of fireball, how to get better tips performing, and how to make the ladies like you. I learned that in order to book a gig at a new...

As you know, smartphones these days have fantastic cameras. You can do so much with the phone you carry in your pocket. You can even sometimes avoid paying an expensive restaurant photographer if you know how to take great photos using your phone. While it still takes...