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How to Run an A/B Test on Your Website
A/B Testing for Small Business Beginners: A Simple Guide to Optimizing Your Website At Aycock Marketing, we understand the importance of testing and optimizing website elements in order to increase conversion rate and drive sales. A/B testing is one of the most...
How to Increase Conversion Rate
Conversion Rate 101: Strategies for Small Business Success Conversion rate optimization (CRO) is vital to any small business's digital marketing strategy. After all, what's the point of driving traffic to your website if it needs to convert into paying customers? In...
The Benefits of a Retainer Marketing Service for Small Business Websites
What is a Retainer Marketing Service? A retainer marketing service is a type of marketing service that is provided to a client on a consistent, ongoing basis. It is typically paid for through a retainer fee, which is a recurring payment made by the client to the...
7 Highly-Effective Conversion Optimization Hacks
Conversion rate optimization (CRO) is the technique of improving the rate at which visitors to a website convert into customers. It is a critical part of any business's marketing strategy, as it can significantly impact revenue. CRO can be achieved through a variety...
Billboards vs Social Media – Which is Better for Local Businesses?
Which is better? Billboards or Social Media? In this article, we'll talk specifically about how billboards compared to Facebook Advertising. Targeting & Audiences with Billboards & Social Media Billboards: You're limited to targeting the people that drive by...
How to Prioritize What to Test on Your Website
You can consider many factors when deciding what to test on your website. If you're wondering what to A/B test on your website, here are a few tips to help you prioritize: Identify your business goals: The first step in prioritizing what to test is to identify your...
CRO vs UX Design: What’s the Difference?
CRO (Conversion Rate Optimization) and UX design (User Experience Design) are two related but distinct fields that focus on improving the effectiveness of websites and online experiences. CRO On the other hand, CRO is a data-driven optimization process that focuses on...
How Much Does it Cost to Build a Chatbot for a Local Business?
Who knew we'd be discussing robot-related topics as every-day topics in business? Chatbots have gained enormous popularity in the 2000's and will continue to do so. Local businesses are sometimes limited to what online tools they can use because it's tough to them...
How to Handle Bad Reviews on Facebook
If you run an established local business, you've probably experienced customers (or even people that haven't even visited your local business) leaving an occasional bad review on your business's Facebook Page. It's alarming and kind of hurts inside when you open up...